Starting a Matcha Beverage Food Truck in Malaysia – Costs, Trends & Tips (2026)
- Nuria Feodora
- Nov 17
- 2 min read
Table of Contents
Introduction
Matcha is more than just a trend – it's a lifestyle. With Malaysia's growing health-conscious population and love for premium beverages, launching a matcha beverage food truck in 2026 could be your next profitable venture. This guide covers everything you need to know to start smart and succeed.
Why Matcha is Trending in Malaysia
High in antioxidants and promotes calm energy.
Appeals to Gen Z and millennials seeking functional beverages.
Instagrammable drinks with premium health image.
Growth in specialty drink demand, especially during festivals and night markets.
Estimated Start-Up Costs for a Matcha Food Truck
Item | Estimated Cost (RM) |
Food Truck (Rental/Basic Setup) | RM20,000 - RM60,000 |
Equipment (Blenders, Fridge, etc.) | RM8,000 - RM15,000 |
Raw Ingredients (Matcha, Milk, etc.) | RM2,000 (initial stock) |
Branding & Menu Design | RM1,500 - RM3,000 |
Business License & Food Certs | RM500 - RM1,000 |
TOTAL | RM32,000 - RM81,000 |
Required Licenses & Permits
SSM Business Registration
Local Council Food Truck License (e.g., DBKL, MBPJ)
Food Handling Course & Typhoid Vaccination
Fire Department Safety Clearance (if required)
Best-Selling Matcha Drink Ideas
Iced Matcha Latte
ExtraJoss Matcha
Matcha Milkshake with Oat Milk
Yuzu Matcha Fizz
Strategic Locations for Matcha Trucks in Malaysia
Tapak Urban Street Dining KLCC
Taman Tun Dr Ismail (TTDI) food truck areas
Ramadan bazaars & night markets
University campuses (UM, UKM, Sunway)
Corporate business districts (e.g., Bangsar South)
Marketing Tips to Attract More Customers
Create a strong visual identity with minimalist Japanese-themed branding.
Offer social media-exclusive discounts.
Partner with influencers for product reviews.
Run a loyalty stamp card program.
Did You Know?
Matcha contains L-theanine, which promotes calm alertness and reduces the jittery effects of caffeine – a perfect alternative to coffee!
FAQ: Starting a Matcha Beverage Food Truck
Q: Do I need a barista background to start a matcha truck?
A: No, but basic beverage prep training and recipe testing is important.
Q: How much can I make monthly from a matcha truck?
A: Profits can range from RM5,000 to RM15,000 depending on location and marketing.
Q: Can I sell at Ramadan bazaars?
A: Yes, just ensure you apply early for seasonal food truck licenses and have Halal ingredients.
Q: Can I rent a truck instead of buying?
A: Yes! Renting reduces upfront costs and is great for first-time owners.
Conclusion
Starting a matcha beverage food truck in Malaysia is a rewarding business opportunity with growing demand. With a solid plan, creative drinks, and the right permits, you can turn your love for matcha into a profitable brand.
Want to start your matcha business without the high upfront costs? Rent a food truck from us!
Affordable rates starting from RM150+/month
Fully equipped and customisable
Fast setup and delivery in KL & Selangor
Perfect for product launches, festivals, or testing your brand
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